Job Title: Business Development Executive
Aptara transforms content for engaging and monetizing new Digital and Corporate Learning audiences.
Serving the 10 largest publishers in the world and Fortune 100 companies, Aptara’s full-service content
production accelerates information providers’ transition from print to digital. From creation and design
to new media enhancements and output for all mobile devices and platforms – Aptara produces
innovative digital products that deliver content how, when, and where readers want it, while giving
content providers renewed agility and revenue opportunities.
This is a critical role in the customer acquisition process and the main objective is to help sales acquire
new customers. The primary function is to explore, identify potential companies within the target
segments, reach out to the right people within those organizations and convince them about the
company’s service, with the objective of fixing meetings for our sales team with all such people who
have shown an interest.
Role is based out of Pune, India.
Explore, identify and source databases for target market segments corporate learning and
development for creating targeted calling lists specifically targeting decision makers and
buyers in organizations.
Connect with relevant people through email marketing and cold calling
Clearly articulate the company’s service and the benefits that the customer can accrue
Maintain regular follow-ups to get meetings for the sale team
Consistently achieve monthly and quarterly targets for fixing meetings with potential customers
Submit reports on emails sent and cold call, follow-ups to be made and meetings fixed
Lead generation skills with 0 – 6 months experience Fresher’s preferred A bachelor’s degree, preferably in science, commerce or engineering. MBA preferred but not required. Other degrees will also be considered if with exceptional information gathering skills Skilled in gathering information and creating positive impressions about company’s product or service Excellent verbal, written & interpersonal communication skills.
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